Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success

Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success

Handsome Brands – Galliano

 We went back to Galliano’s origins as an icon for Italian style, repositioning the brand around the idea of ‘Spirito Italiano’. This allowed us to draw out both Galliano’s rich history and Italy’s taste for flair and style — all of which fed straight into the refreshed brand identity and packaging. Galliano is far more than a redesign of the bottle. Every aspect of the brand was considered and a rich palette of design elements and imagery were created to ensure the Galliano story was delivered beautifully, through all applications.

“Figures are excellent. The trade is very excited and sales are up in all markets.”
Guenael Fily
Lucas Bols Global Brand Director”

 

CREDIT

  • Agency/Creative: Handsome Brands
  • Article Title: Repositioning and Redesign the Brand to Bring Back the Original Recipe for Success
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Multiple Regions
  • Format: Bottle
  • Substrate: Glass

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