evel and fully furnished apartments across Europe that are available on a subscription model. It’s almost like a long-term lease but better. Every Rentree member has a personal assistant that helps them if any questions or requests come up. The pricing model is transparent and free of extra charges – a monthly price already includes rent, utilities, Wi-Fi & TV, and even minor repairs. Rentree has been made for modern people who like the freedom of choice combined with a high standard of living and comfort.
Unikorns have done everything from brand identity to the website as a final touchpoint with users.
In terms of brand identity, it was very important to convey the feeling of human-centric service. Rentree style reflects two important pillars of the brand — dynamic & modern vibe and naturalness. The idea was to show something made for bold people who value living in a comfortable, non-disturbing place. That’s why website and social media designs are light, simple to understand, and even use a wooden texture. People in their natural home environment are also an important part of the Rentree brand. However, bright and strong colors are used to bring liveliness to the brand.
The website is made in a way that will make users want to know more about Rentree and not feel fed up with regular selling tricks. It lets users to imagine their life with Rentree by highlighting the most important things that can influence it. The website is designed with best ux practices in mind and utilizes natural colors with bold accents and a plenty of white space to make it light and easy to browse.
- Agency/Creative: Unikorns
- Article Title: Rentree Brand Identity and Website Design by Unikorns
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Brand Identity, Web Design
- Industry: Real Estate
- Keywords: branding, brand identity, logotype, real estate, startup, web design, website
Designer: Dima Miro
Designer: Maria Brilkova
Designer: Violetta Martinova