Challenge:
After several competitors exited the nasal spray category, a significant gap appeared in the pharmacy market. The client approached Minim Design to develop packaging for RenitMaks, a new nasal spray line aimed at filling this niche with a product that inspires confidence among both doctors and consumers. The goal was to create a modern, professional, and trustworthy design that reflects clinical reliability and human care.

Research & Insights:
The nasal spray segment follows strict visual conventions — clean, neat, and structured. However, after the withdrawal of familiar brands, consumers were seeking new products that could visually communicate efficacy and safety.

Our analysis revealed:
Successful medical packaging relies on clarity, not decoration. Readability, hierarchy, and systemization are key to consumer trust. Pharmacists and buyers prefer designs that make product navigation effortless. The challenge, therefore, was not to create just another “beautiful package,” but to build a rational, navigable design system that reflects modern medical standards.

Creative Solution:
RenitMaks became a visual benchmark for clarity, purity, and contemporary pharmaceutical design Primary Color: Deep medical blue, symbolizing air, freshness, and respiratory ease. Visual Composition: Centered product image surrounded by eucalyptus leaves — a metaphor for natural relief and gentle action. Typography: Vertical and structured for easy readability on pharmacy shelves. Line Differentiation: The RenitMaks Kids range uses soft pink and blue tones, introducing warmth, care, and child-friendly associations. Design Philosophy: “Less, but clear” — minimal visual noise, maximum meaning.

Results:
RenitMaks successfully filled the market void and set a new standard in pharmaceutical packaging — clean, structured, and emotionally balanced. Pharmacists appreciated its clarity and intuitive layout, while consumers associated it with trust and transparency. The brand quickly gained recognition across pharmacy networks as a modern, reliable, and human-centered product.