The Glass Box is a striking architectural centerpiece designed by Lonsdale to elevate Renault’s presence at the 2025 Brussels Motor Show. This translucent, cube-like structure blends symmetry, vibrant colors, and an interplay of light, creating a dynamic and attention-grabbing display that embodies Renault’s innovative spirit and modern identity.

Inside, the Glass Box serves as a scenographic space, meticulously crafted to highlight Renault’s latest innovations, including the highly anticipated 100% electric Twingo. The design is more than a showcase; it’s an experience that reflects Renault’s commitment to bold and forward-thinking solutions. Lonsdale’s approach seamlessly integrates bold aesthetics with functionality, creating an inviting environment where cutting-edge technology and visionary design meet.

The installation doesn’t stop at the Glass Box itself. Surrounding the structure are thoughtfully curated interactive elements. A giant digital screen delivers immersive storytelling, amplifying the brand message through captivating visuals and content. The Renault The Originals boutique invites visitors to explore exclusive branded merchandise, while strategically placed sales offices ensure an effortless transition from curiosity to meaningful customer interaction.

At the heart of the experience is a monumental Renault emblem—a symbol of the brand’s heritage and future aspirations. Designed to change colors dynamically and be reused in future events, it’s not just a logo but a statement of sustainability, versatility, and innovation.

Together, these elements transform the Glass Box into more than an exhibit—it’s a bold architectural and experiential journey that captivates visitors, underscores Renault’s design excellence, and sets a new benchmark for immersive brand showcases.