• Project

  • Region

  • Industry

Rekel Trekking Tours Brand Inspired by Star Maps

Rekel Trekking Tours Brand Inspired by Star Maps

Rekel is a tour operator company that organizes trekking tours, providing short day treks in the highlands of Vietnam with beautiful landscapes and pristine nature. Rekel’s tours are conducted in groups of 10 to 15 people, accompanied by 2 to 3 professional guides to ensure safety throughout the journey. Rekel’s target audience is nature enthusiasts who are passionate about exploring nature, experiencing outdoor activities, making new friends, as well as simultaneously improving their mental and physical health. Rekel also offers extensive knowledge about the terrain and the rich plant life of Vietnam’s tropical rainforests.

The concept of Rekel draws direct inspiration from the “Star Map”. Maps have always been an indispensable tool for exploring new lands. Since ancient times, the stars reigning in the sky have been regarded as a wondrous nature map guiding travelers to their desired destinations. The star map is one of the most fundamental methods of navigation when it comes to survival in the wilderness. The two elements, “map” and “star,” are strongly intertwined, creating a continuous journey, in which each individual is considered as a star shining their own light – the light of the desire to explore new lands.

CREDIT

  • Agency/Creative: Lý Nhật Lâm
  • Article Title: Rekel Trekking Tours Brand Inspired by Star Maps
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Mikely
  • Market Region: Asia
  • Project Deliverables: Brand Design
  • Industry: Hospitality
  • Keywords: Trekking, Camping, Rekel, Trekk

  • Credits:
    Mike: Designer

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
9
Good
Vote
1
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
7
Good
Vote
1
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
7
Good
Vote
0
Bad
Vote
2