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Reka Payments – Identity for a New Payments Card for Young People

Reka Payments – Identity for a New Payments Card for Young People

REKA was born as a debit card for young people where they can manage, for example, daily expenses, exchange currencies or invest in the stock market, helping you to level your financial life without it faltering. A simple logo where the strikethrough evokes the graphic element of the coins, as we see in the symbols of the euro, the pound or the dollar. Furthermore, the letter “K” marks a gesture that will define the entire brand dialogue, vibrant and daring.

CREDIT

  • Design Agency: Illán Vega Pablo
  • Organisation/Project Type: Network, Non Published Concept Design
  • Article Title: Reka Payments – Identity for a New Payments Card for Young People
  • Brand / Project Name: Reka Payments
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Experience
  • Service Brand Application: Mobile App, Print Advertising
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Project Keywords: card, payments, debit, conceptual, level, future
  • Industry Category: Financial

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