• Project

  • Region

  • Industry

Refreshingly Retro

Refreshingly Retro

Introducing our new, refreshingly retro Future™ Kombucha. This delightful beverage seamlessly fuses the nostalgic charm of yesteryear with the wellness trends of today. Crafted with care, it harnesses the vibrant flavors of a bygone era, evoking memories of soda fountain delights. Yet, beneath its retro exterior lies a modern marvel, boasting all the health benefits that today’s discerning consumers demand. Packed with probiotics for gut health, antioxidants to combat free radicals, and natural sweeteners to keep it guilt-free, Future™ Kombucha Soda is not just a trip down memory lane, but a leap forward in the pursuit of a balanced, revitalized lifestyle. Sip into the past and nourish your present with every effervescent, flavorful drop.
Branding and designing retro packaging for a soda named “Future” is a creative paradox that blends nostalgia with a futuristic twist. The concept behind this unique packaging approach is to transport consumers back to the golden age of soda pop while simultaneously hinting at a promising and innovative future. The design would likely feature vibrant, pastel colors reminiscent of the 1980s, with a bold wordmark, geometric shapes and a touch of vapourware to convey a sense of futuristic allure. Incorporating retro typography and imagery, such as vintage models and dynamic lines, would further reinforce the fusion of past and future. This innovative branding strategy aims to captivate consumers by sparking a sense of nostalgia while inviting them to embark on a journey to the soda of the “Future.”

CREDIT

  • Agency/Creative: candybrophycreative
  • Article Title: Refreshingly Retro
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Melbourne Australia
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Creation
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: soda, branding, kombucha, retro, eighties

  • Credits:
    art director: candy brophy

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
8
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
1
Bad
Vote
11
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
1
Bad
Vote
12