Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Refreshingly Deep Brand and Packaging Design for Berg Alcoholic Seltzer by Marx Design

Refreshingly Deep Brand and Packaging Design for Berg Alcoholic Seltzer by Marx Design

Hi, I’m Berg. The new refreshingly deep seltzer. Seltzers like me are also often lower in sugar, calories, and carbs than many other types of alcoholic beverages, and we are often crafted with just a handful of ingredients. What goes into me is usually just an alcohol base, sparkling water, and some juice or flavours to get things tasting just right.

The main difference between us seltzers is how the alcohol base is made: we can be made from a distilled spirit like a vodka, from brewing malt or wheat like a beer, from fermenting fruit like a cider, or from fermenting sugar. This last method is the way I’m made, just like some of the famous seltzers you might have seen elsewhere in the world. Just quietly, I like to think this method is the best way, and it’s the secret to making me taste so good.

So now you know what being a seltzer’s all about. Enough to make you thirsty isn’t it? I know a tasty drink named after an iceberg that could help you out – just saying…

CREDIT

  • Design Agency: Marx Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Refreshingly Deep Brand and Packaging Design for Berg Alcoholic Seltzer by Marx Design
  • Brand / Project Name: Berg
  • External Design Credits: Marx Design
  • Production Credits: Marx Design
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Advertising
  • Location: New Zealand
  • Market Country: New Zealand
  • Market Region: Multiple Regions
  • Product Category: Beverages, Spirits
  • Consumer Packaging Format: Box, Can, Case, Tray
  • Consumer Substrate / Material: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
9
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
9
Good
Vote
1
Bad
Vote
0