Limonate/Limodite is an innovative refreshing brand that is here to redefine the way you think about lemonades. This is a product concept design and development for the market in Albania, as the brand itself is designed with the country’s culture in mind. Limonate/Limodite offers a sugar-free lemonade, crafted with care and creativity, blending the timeless allure of lemon with the vibrant skin of wild berries and the fresh, invigorating embrace of mint.
Regarding the design, we decided to create an “old school” style to remember the beautiful days in Albania, and to capture a market mostly for a young age, but also for older ages who need for a good and beautiful change in their lives! We have illustrated our lemon, the ‘hero’ character in a retro style, making it appear with a pleasant atmosphere, in combination with the specific ingredients of the product.As for the name – we wanted to have some fun! By incorporating and playing with the words “day” and “night”,(dite-nate in albanian languange) we created a catchy and memorable title that reflects the refreshing qualities of lemonade all the time. So when you drink our lemonade, you’re in for a time-traveling taste sensation that’s all about embracing the sun during the day and slurping under the moonlight at night.

Art Direction/Branding/Illustrations made by Keisi Katiaj
This project is an in-house project of our just-started initiative of a women-led creative design studio called Studio Distrakt, operating in Albania and Slovakia.