Lyon & Lyon – LoveRaw Butter Cups
LoveRaw have a range of honestly healthy drinks and snacks that you can trust. We were asked to refresh the brands current packaging starting with their newest product – Butter Cups. LoveRaw Butter Cups are the conscious way to satisfy your sweet tooth, made with only a handful of real ingredients. For each flavour we created a whole little flavour themed world to illustrate the filling inside. Salted caramel has a scene of surreal drippy trees and gooey topped mountains, while peanut butter has rolling peanut hills and similarly shaped trees. Packed with textures and a vibrant palette, these are proof that healthy doesn’t have to mean bland.
CREDIT
- Agency/Creative: Lyon & Lyon
- Article Title: Refreshed Brand Design for Trusted LoveRaw Butter Cups
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
