The ReForma brand is a new asset in the portfolio of the Slavyanka corporate group. It plans to manufacture food without sugar, gluten, lactose, GMOs. The meaning of the naming is reformation, people’s inner and physical transformation as a result of eating these healthy and tasty bars.
ReForma bars are for those who care about their health. The product contains a lot of healthful substances, such as proteins, minerals, vitamins, amino acids, and food fibers, necessary for the normal functioning of a body. It is a healthy alternative to sweets and candies. ReForma bars will keep you energized for the whole day! This is a perfect food for ones who want to have a good snack and looking for natural vitamins. Nowadays, products like this are highly demanded by the market, so the brand has unlimited ambitions.
The target audience of the product is young people living in cities with an average and above-average family income. They prefer unusual ideas and trendy style.
The design of the packaging is made in the way of an interface that is minimalistic and eye-catching for the target audience. Customers spend so much time on their devices so this type of the visualisation is attractive and familiar to them. Moreover, it was important to keep distinguished among competitors with the packaging style. Web elements are a way to find our own visual language. Also, this design can be easily adapted to different flavors, what is essential because the company will expand the product line.
- Agency/Creative: Anastasiia Alekseeva
- Article Title: ReForma Bars Packaging Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design
- Format: Flow-Pack
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: packaging bars design
designer: Anastasiia Alekseeva