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Refined Packaging Design That Help’s the Nation Eat Well

Refined Packaging Design That Help’s the Nation Eat Well

WowMe Design – Kerry Foods – Richmond Sausages

 Kerry Foods briefed WowMe Design to create a pack design for their new leaner Richmond sausage.

A favourite in the UK’s shopping basket, Richmond Irish recipe sausages are definitely a brand with strong heritage. Their new 30% less salt and less fat sausage appeal to those looking for a healthier option for their plate.

Andy White, Creative Director of WowMe Design remarked “It’s great working with Kerry Foods and the Richmond brand. Shoppers are loyal to Richmond and love their products, so it was important that we created a design that retained those recognisable cues you’d expect of the brand but developed a fresh feel to support the healthier choice message”…He added, “We are really excited about the new look for this range extension for Richmond, the new packs look really strong and have a real standout in the frozen aisle.”

The new packs are now appearing on shelves in all major retailers across the UK.”

CREDIT

  • Design Agency: WowMe Design
  • Article Title: Refined Packaging Design That Help’s the Nation Eat Well
  • Brand / Project Name: Kerry Foods - Richmond Sausages
  • External Design Credits: Andy White Creative Director
  • Project Type: Consumer Brand Refinement
  • Strategic Deliverables: Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Location: Andy White Creative Director
  • Market Country: Andy White Creative Director
  • Market Region: Andy White Creative Director
  • Product Category: Frozen Food
  • Consumer Packaging Format: Flow-Pack
  • Consumer Substrate / Material: Plastic, Pulp Paper
  • Industry Category: Food/Beverage

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