To promote and celebrate real conversations Hart & Jones have designed a range of premium teas. With two bags to a pack, the designs encourage us to disconnect from the digital and embrace analogue . The designs are inspired by the old school technology of the VHS and cassette tape and their release is timed for National Tea Day on the 21st April.

National Tea Day aims to encourage people to try different varieties of tea and more importantly, discover how drinking it with others can enrich their lives. According to government figures one in 14 adults in the UK often or always feel lonely, and loneliness can be as bad for health as a long term illness such as diabetes or high blood pressure

The old fashioned act of sharing a cup of tea can bring connection and joy to anyone. On National Tea Day, let’s all take time to pause, rewind and enjoy There are five teas in the range together with ‘The Analogue Blends’ compilation: Breakfast, Earl Grey, Lapsang Souchong and Ehai. Besides the graphics and the pack formats for the teas, Hart & Jones have also designed promotional materials . These include posters for each of the teas, with tongue in cheek lines like Head Cleaner, Auto Rewind and Devices Off, Kettle On.
Chris Hart, Creative Director of Hart & Jones said “We want to encourage everyone to press pause and take time to enjoy a cuppa with a friend, because we know that moment of conversation is one of the most important things you can do for mental health. The designs capture that analogue lifestyle in a way that everyone can relate to”