Ever since the start in 2009, Love Coffee has been a natural meeting point for all kinds of coffee lovers in Lund, Sweden. With two coffee shops located in the central parts of the city, a roastery and a vibrant webshop shipping all over the country, Love Coffeee is considered to be one of the best Coffee roasters in southern Sweden. Offering something for every palate; espresso, pour-over, batch-brew, cold-brew, take-away and pastries. Served with true passion for coffee. Each bag is a result of a long process of fine-tuning the roasting profile through rigorous testing and quality controls.
Kolossal was assigned to redesign the Love Coffee exclusive product line to better convey and express the feeling of what they really are and what they stand for. The result, which was launched earlier this year, is an artsy mix of scanian vibes, Brazilian tones, graffiti aesthetics and outer space unidentified objects, all held together by a (classic) newspaper inspired background. With a twist. Together – and for everyone. Just the way Love Coffee wants to be received by the public.
The product line will be updated regularly with new flavors and design motifs on an ongoing basis in order to keep surprising customers with something new and sometimes even unexpected. Next up is a special espresso inspired by the authentic Italia 90 style. Planned to launch before christmas. The visual identity as seen on the bags, will also be integrated into the interior and decoration of the coffee bars shortly.
- Agency/Creative: Kolossal
- Article Title: Redesigning Love Coffee: Visual Revolution with Scanian and Brazilian Influences
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Sweden
- Agency/Creative City: Malmö
- Market Region: Europe
- Project Deliverables: Brand Design, Illustration, Packaging Design
- Format: Pouch
- Industry: Food/Beverage
- Keywords: Coffee, Bars, Packaging, Beans, Sweden
Agency: Kolossal Team