Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Redesign of the Popcorn Package Design Happy Corn

Redesign of the Popcorn Package Design Happy Corn

Task
The popcorn market is rather conservative in Russia. However, a consumer expects relevant visual standards from the category. Understanding of this process led the company “Eurofoods” to a solution of renewing the package of their key brand.

Solution
The major driver for purchase of popcorn is an emotional desire to spend time in heart-warming atmosphere among relatives and friends, forgetting about the rash and day-do-day cares for a while. Bright and positive design of the package is a great way to attract attention of this target audience.

Star-shaped logo block with emotional slogans broadcasts the idea of happiness. This very idea underpins the brand. Diagonal placement of delicious product zone forms a structural element, allowing the package to stand out in a shelf. Contrast background colours solve a task of tastes’ differentiation well. This also helps to simplify the navigation over the assortment matrix.

CREDIT

  • Design Agency: PROFSOYUZ
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Redesign of the Popcorn Package Design Happy Corn
  • Brand / Project Name: HAPPY CORN
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Packaging Design, Branding
  • Location: Russia
  • Market Country: Russia
  • Market Region: Multiple Regions
  • Product Category: Snack Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
7
Good
Vote
1
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
0
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
0
Bad
Vote
2