Sharing the incredible journey we embarked on two years ago with Rufruf – a Czech dog food manufacturer. They entrusted us with the mission of not just revamping their brand and packaging but revolutionizing the way people think about their four-legged companions. Our goal was clear: to enhance both the physical and mental well-being of our furry friends through design.
Being Well Together:
At the heart of our design is a commitment to fostering a deeper connection between dogs and their owners. We introduced lovable dog mascots to guide you on a journey towards improving your dog’s lifestyle. Because when you’re happy and healthy, your bond grows stronger.
Healthy Gut = Hormone Happiness:
The research revealed that long-term well-being is paramount for dog owners, but not everyone knows how to actually take care of their dog’s health. Rufruf’s nutritious food aims to eliminate common ailments linked to improper lifestyles. We made sure our design effectively communicates this, leaving a paw-sitive impact on our audience.
Heavenly Good Eating:
The centerpiece of our vibrant packaging design is a joyful golden retriever seated on a cloud, creating a strong, recognisable brand presence. Because Rufruf’s products are a heavenly experience and we needed to reflect that in the design.
But wait, there’s more!
In addition to the new branding, packaging of kibbles, cans, magic powder and training treats, we have also designed a new website and much more.
CREDIT
- Agency/Creative: Escalate
- Article Title: Redesign of Rufruf’s Culinary Heaven to Support Dogs’ Wellbeing by Escalate
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Czech Republic
- Agency/Creative City: Prague
- Market Region: Global
- Project Deliverables: Art Direction, Brand Experience, Brand Identity, Brand Redesign, Branding, Illustration, Logo Design, Motion Graphics, Packaging Design, User Experience, Web Design
- Format: Bag, Box, Can, Pouch, Sachet, Tin
- Industry: Food/Beverage
- Keywords: dog food, pet food, dog food packaging, dog wellbeing, happy paws, brand redesign
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Credits:
Designer: Jakub Franta
Designer: BA (Hons) Gabriela Pekárková
