What is «Afisha»? These are hundreds of events, dozens of master classes and a sea of news. All are different and unique. This is how you should see the poster. How can this be reflected in the logo?
For the first time in history we took 5 unique fonts and combined them into a logo. Unique fonts from classic to modernto emphasize the very essence of the poster – it is different, unique and dear for everyone. Classical opera and fashionable open air can coexist on the poster, just as the letter “A” adjoins with the letter “Ф”.
What else is unique about the logo «Afisha»? After analyzing media logos, we found that 87% of all logos are fonts, and mostly unique fonts are used. Media users take font logos for granted, which is why we have created a unique font logo that will immediately set the poster apart from other projects and make it special among conventional media. It will be special on the merch, in the footer with other logos on the website and on social media. It will be impossible to miss, because the eye is immediately attracted to the unique combination of letters from different fonts.
Client review: ”We appreciated the speed and thoroughness of the approach in this work. We needed to create a new identity as soon as possible – 3 weeks maximum. The Moloko team was up to the task. We appreciated the quality of feedback, reasoning and a balanced approach to work. We did not have any conflict situations; we estimate the joint work as the most comfortable for us.”
We are happy with the work, processes and communication, so we will be happy to contact the team again.
- Agency/Creative: Moloko Creative Design Agency
- Article Title: Redesign for the Main “Afisha” of the Country
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Minsk
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Graphic Design, Logo Design
- Industry: Entertainment
- Keywords: redesign, logo, logotype, identity, brand identity
Creative Director: Denis Misiulia
Designer: Kristina Mohor
Art Director: Olga Lobanok