CETAP is a teat canal sealant developed by Laboratorio Fundación, a trusted leader in the veterinary field with over 30 years of experience creating reliable, science-backed products. Known for their commitment to innovation, the company wanted to approach the identity for CETAP in a completely different way, breaking away from the traditional norms of veterinary branding. For this exciting challenge, they partnered with Casa Bele to create the product’s branding, packaging, collaterals, and website.

Designed with the new generation of veterinarians in mind—professionals who care deeply about environmental sustainability and animal welfare—CETAP represents a modern and eco-friendly solution. The product not only meets the highest standards of pharmaceutical quality but also stands out visually in the market thanks to its unique identity.

The packaging design takes inspiration from the iconic black-and-white pattern of dairy cows, specifically the Holando Argentina breed. This visual cue connects directly to the product’s target audience and its primary use case while maintaining a fresh and innovative look. To infuse vitality and modernity into the design, a bold orange color was selected as the central tone, creating a dynamic and youthful aesthetic.

Casa Bele ensured every element of CETAP’s identity aligns with its values and purpose. From designing impactful packaging to creating collaterals that communicate the product’s benefits effectively and a website that enhances its digital presence, CETAP’s branding is as unique and effective as the product itself. This collaboration highlights how design can elevate a veterinary product, making it stand out in a competitive market while reflecting its commitment to quality and innovation.