Presenting our latest work for @the_macallan. The Macallan’s uncompromising focus on excellence needed to be reflected across a wider application of the brand beyond the product. We were asked to tell their story of excellence through its iconography, its primary and secondary brand assets, it’s value-added packaging, its gifting experiences, and throughout its brand story. In short: Redefining iconicity for an icon.
CREDIT
- Agency/Creative: Elmwood Brand Design
- Article Title: Redefining Iconicity for an Icon
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Experience, Brand Strategy, Branding, Packaging Design, Product Architecture, Research, Structural Design
- Format: Box, Tube
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
