Omnica is a revolutionary fashion brand that redefines the traditional concept of clothing. Born from the need to break established patterns, the brand offers versatile, genderless pieces that celebrate the individuality and authenticity of each person.
The visual identity project for Omnica was meticulously developed to convey its fluid and liberating essence. In a market where many brands still impose limitations and stereotypes, Omnica emerges as a space for creative freedom and genuine self-expression.
The exclusive typography created for the brand features variations in thickness that symbolize the dynamism and plurality inherent to Omnica’s philosophy. The choice of humanist serif was not random – it adds personality, proximity, and a touch of sophistication that differentiates the brand in the competitive landscape of contemporary fashion.
A distinctive element of this identity is the asterisk, a symbol strategically chosen to represent the brand as a reference in the sector. More than a simple graphic element, the asterisk incorporates the concepts of flexibility and movement that define Omnica’s essence. Its most innovative characteristic is not having a fixed position – it adapts, moves, and transforms freely throughout the applications of the visual identity, reflecting the central philosophy of the brand: fashion should adapt to people, not the other way around.
The colors, shapes, and visual elements work in harmony to create an identity that is simultaneously bold and welcoming, sophisticated and accessible. Each component was designed to reinforce the message that true elegance lies in authenticity.
Omnica transcends the concept of a clothing brand to establish itself as a manifesto for freedom of expression through fashion. Its slogan “wear who you are” perfectly synthesizes its purpose: to create an environment where people can recognize themselves in their clothing choices, wearing not just fabrics, but comfort, boldness, personality, and pride in their unique identity.
In a world where the pressure to fit into pre-established molds is constant, Omnica invites each individual to find themselves through fashion, not to fit into it. The visual project translates this message in every detail, establishing a striking presence that resonates with an audience that values authenticity above passing trends.