Overview: Luave Instant Fruit Tea is crafted for the young, energetic consumer, offering a quick and easy solution for a refreshing beverage. With just a splash  of cold water, you can enjoy a delicious, high-quality tea that’s perfect for taking on the go.

The Challenge: We aimed to create eye-catching packaging that speaks directly to a vibrant, youthful audience. The design needs to not only stand out but also tells the story of a dynamic brand offering convenient, superior-quality products. As Luave continues to expand its product range, the packaging must be adaptable to future innovations.

Solutions: As a new brand of Instant Fruit Tea in the market, Luave faced several key challenges that we addressed:
Clear Brand Identity: We ensured that the Fruit Tea logo, representing the Instant Fruit Tea line, is harmoniously integrated with the Luave Brand logo, enhancing the product’s recognition on the shelves.
Dynamic Concept: We developed a concept featuring lively activities at the beach and poolside, with the Instant Tea Cup as the central element. This approach effectively conveys the product’s appeal to an active, youthful audience. The vibrant, cheerful illustrations capture the refreshing vibe that the brand aims to communicate, making the packaging stand out while highlighting the product’s key features and ingredients.
Ingredient Highlighting: We made sure that ingredients like soursop, peach, and melon are prominently illustrated, making it easy for customers to identify the flavors and characteristics of the product. The use of bright, contrasting colors ensures the product catches the eye on the shelves.
This lively, energetic concept is also adaptable as the brand continues to develop new product lines.

Result: The final packaging design is distinctive, clear, and eye-catching, standing out from competitors on the shelf. The design elements are versatile and can be easily adapted for marketing campaigns or brand storytelling. Launching in 2024, Luave Instant Fruit Tea is set to achieve significant success in both the Vietnamese and global markets.