Redbreast Irish Whiskey has launched a limited-edition Bird Feeder Bottle, in partnership with Birdlife International and with special design by Nude Brand Creation. The unique copper whiskey casing provided with the bottle not only creates a distinctive and desirable outer casing but neatly transforms into a beautiful bird feeder.
The intricately designed shell sits around a bottle of Redbreast 12-Year-Old, the world’s bestselling and most awarded single pot still Irish whiskey. Once removed from the bottle, the casing can be filled with bird feed and hung in the garden to keep our feathery friends fed, protecting common species from becoming endangered. The bird feeder enables whiskey fans to sit back and enjoy a drink in the comfort of their own home while watching nature fly by. Something for the shelf and something for the garden.
Limited to just 2000 bottles and at no additional cost to Redbreast fans across the globe, the beautifully crafted casing also raises vital funds to conserve and restore bird habitats. Launched in partnership with BirdLife International, €15 for every limited-edition Redbreast 12 Year Old purchased will be donated to support Redbreast’s and BirdLife International’s joint mission to keep common birds common. Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just Robin Redbreasts. This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.
- Agency/Creative: Nude Brand Creation
- Article Title: Redbreast Bird Feeder Bottle by Nude Brand Creation
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass, Metal
- Industry: Food/Beverage
- Keywords: WBDS Awards, Agency
Creative Director:: Mike Parsonson
Design Director:: Stewart Hobbs