Redbee is a full-service agency from Minas Gerais (state of Brazil), which offers traffic management, social media and graphic design for local businesses, focused on delivery and e-commerce, which through strategic delivery of unique and exclusive content for each type of business and client, offers more service for less price, with a higher quality than those who offer only one of these services.

Objective: To improve the company’s internal and external communication, as well as to convey the brand’s values to clients, such as security, trust and seriousness, in contrast to the stereotypes that the company faced in relation to its time on the market.

Challenge: The company still didn’t have a communication system aligned with its public, and its main obstacle was the networking of competitors, which could make it impossible for customers in the region to perceive the company’s quality. Their main concern was not to be labeled as inexperienced or lacking in knowledge due to the agency’s time in the market, and not to appear generic or clichéd among the biggest players in the same segment.

Solution: The idea was to develop a visual identity that reflected the brand’s main attributes (modern, technical and artisanal), as defined in the analysis and mapping, and that also related to part of its name (bee), one of the client’s requirements. To this end, a solution was devised that explored the universe of bees, focusing on colors and the symbol. The proposal seeks to give the brand a younger and more dynamic identity, using a vibrant main color, a more neutral sans serif typeface for more direct communication with the public, and layouts with less busy compositions.