When it comes to designing intimate wear, the brand focus is about refined and intricate detailing, yet style and comfort are also priority. The concept here hence emphasises on what lingerie does for many women – accentuate our physical inner beauty. The design of this red packet (a gift token of good luck and fortune during the Chinese New Year festivities) plays with having the surprise floral element on the inside, while using blind UV embossing of the oriental pattern on the exterior to reflect subtle yet sophisticated beauty. Much like how women’s inner beauty shines through from inside out.
CREDIT
- Agency/Creative: POPfolio
- Article Title: Red Packet Design Designed by POPfolio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Singapore
- Market Region: Asia
- Project Deliverables: Graphic Design, Packaging Design, Tone of Voice
- Format: Sleeve
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
