RED BLACK Branding Agency Creates New Jilin Helun Sanitary Product Packaging
A large Chinese manufacturer Jilin Helun Sanitary Products Co.ltd has specially released for the Russian market a new series of high-tech diapers. We were tasked with developing a brand and packaging for the all product line. The main focus for working on the branding was futurism.
Jilin Helun Sanitary Products Co.ltd uses high-tech eco-materials in its production. This is the main advantage over competitors. Technological and safety important for the product category have become the three constants of the brand’s DNA.
Naming Teto encrypted the phrase Technology Tomorrow. This phrase is a metaphor for the scientific approach to production. The key elements of the design concept are soft typography and a bright purple color.
To enhance memorability and simplify the interaction of the brand with the consumer, we have developed a mascot. This is a fun flying Teto bio-robot. The mascot will become a key element of advertising communication.
- Design Agency: RED BLACK DESIGN
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: RED BLACK Branding Agency Creates New Jilin Helun Sanitary Product Packaging
- Brand / Project Name: Teto Diapers Packaging Design
- External Design Credits: Creative Director Ildar Shale
- Production Credits: RED BLACK BRANDING AGENCY
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Asia
- Product Category: Health & Beauty
- Consumer Packaging Format: Bag, Box, Pouch, Wrap
- Consumer Substrate / Material: Plastic