HotelCard (hotelcard.com) is the market leader in discounted hotel offers in Switzerland, with a broad and diverse selection of hotel discounts and special offers. The service takes zero fees from hotels and, this way, supports hundreds of small and family-owned hotel businesses helping them to improve their occupancy. HotelCard stands for sustainable regional travel, consciously supports local independent hotels, and promotes travel diversity. Handy and straightforward, the service is a win-win for both local hoteliers and their clients.
In this project, the tubik agency team had to reconsider the existing brand style to make it friendlier, more emotional, more consistent, and trendy, reflecting the brand evolution over the years. The identity design aimed at strengthening brand recognizability and memorability and had to work effectively for loyal customers as well as attract and engage a new younger target audience.
An extended pack of branded items and consistent graphics was provided for various marketing goals, for example, welcome letters, printed and display ads, member cards, gift cards, presentation templates, custom icons, and the like. The eye-pleasing color palette inspired by the diverse beauty of Swiss nature and elegant, readable typography help to make the customer experience aesthetic, atmospheric, and emotional at various points of contact with the brand. Also, the user experience design for the landing page and widgets was improved to amplify brand communication with a visually and emotionally appealing style and clear, intuitive functionality.
CREDIT
- Agency/Creative: Tubik
- Article Title: Reconsidered Brand Identity Design for Hotel Card by Tubik Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Dnipro
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Experience, Brand Identity, Brand Redesign, Design, Graphic Design, Interaction Design, Logo Design, User Experience, Web Design
- Industry: Hospitality
- Keywords: travel, tourism, hotel, accommodation, rentals, customer experience, marketing
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Credits:
Art Direction: Vladyslav Taran, Vlad Radionov
Graphic Design: Vlad Radionov, Arthur Avakyan, Yaroslav Manzheliy, Mykyta Litinskyi
UX/UI Design: Anastasiia Zhyltsova
Motion Design: Andriy Drobovych
Illustrations: Maryna Solomennykova
Brand Strategy: Olya Zakharyan
Research: Natalka Mamchur
Project Management: Olga Syrotkina
