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Rebranding Smaltoplast Paints Line

Rebranding Smaltoplast Paints Line

2yolk – Smaltoplast Paints Line

 Vechro’s new era began! Smaltoplast new identity had to be eye catching, friendly and earthy. We created illustrations that echo the current eco-pop trend and reintroduces a paints brand as any other eco- friendly commodity brand, rather than a representative of heavy industry. Smaltoplast makes sure that our space -and our planet- can be a brighter, happy place to live in. Each illustration showcases clearly the use of each product and along with typography and icons make easy even for beginners to choose the variant that fits best to their needs.

CREDIT

  • Design Agency: 2yolk
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Rebranding Smaltoplast Paints Line
  • Brand / Project Name: Smaltoplast Paints Line
  • External Design Credits: Odd bleat illustrators 
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Household
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic

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