Bedrock Asia’s Strategic Rebranding of Siminvest — A Data-Driven Rebranding with One of Indonesia’s Top Asset Management Company, Sinarmas Sekuritas
Overview: Leveraging Financial Expertise for the Millennial Market
In 2021, Bedrock Asia undertook a game-changing rebranding project for Siminvest, a subsidiary of Sinarmas Sekuritas—one of Indonesia’s top two largest asset managers. Through a strategic partnership with public figures such as Korean superstar Hyun Bin, Bedrock Asia applied data-driven methodologies and SEO expertise to revolutionize Siminvest’s brand identity. The objective was straightforward yet ambitious: make financial investing approachable and relatable for a younger audience.
Objectives: Measurable Outcomes and ROI
The project’s KPIs focus on increased millennial engagement. The ultimate aim is to solidify Siminvest’s position as a go-to financial tool for millennials, grounded in data-driven user insights.
The Challenge: Financial Literacy for the Next Generation
Finance is often considered intimidating, particularly for millennials. Bedrock Asia’s key challenge was to elevate Siminvest’s profile from not just an extension of a financial giant but to a relatable, easy-to-understand platform that speaks to younger demographics. The brand and messaging needed to be SEO-optimized to ensure it resonates authentically with this audience.
Bedrock Asia’s Holistic Services: A Unified Brand Strategy SEO-Optimized Market Insights and Segmentation, Strategic Brand Positioning, Brand Persona, Competitive Analysis, Vibrant Brand Identity System, Brand Messaging and Value Prepositions, Vision-Mission-Purpose Articulation, Comprehensive Brand Guidelines, Stakeholder Brand Training.
Data-Backed Brand Identity: Elevating Visual Assets
Our data-driven analysis led us to a hand-drawn logo design that is statistically proven to resonate with millennials. The logo isn’t just a design choice; it’s a calculated brand asset tailored to evoke trust and affinity.
Analytic-Driven Color Palette: Visual Engagement for Millennials
Our research identified a gradient color palette that transitions from velvet to blue to light pink as not only visually appealing but also strategically beneficial. These colors were chosen based on their proven capacity to engage our target demographic in digital environments.
Conclusion: A Blueprint for Modern Brand Transformation
Bedrock Asia’s approach to Siminvest’s rebranding signifies more than a visual makeover; it represents a comprehensive, analytical realignment of the brand. We are setting the stage for a new cohort of millennial investors, backed by the financial acumen of one of Indonesia’s largest asset managers, Sinarmas Sekuritas.
This financial branding project serves as a definitive case study for executives, marketers, creatives, and designers creatives interested in the symbiosis of data-driven methodologies, user experience, and SEO in the sphere of brand transformation.
The data is in, and the pathway is clear. Are you ready to join us in shaping the future of millennial investing?
- Agency/Creative: Bedrock Asia | Next Gen Brand Consultancy
- Article Title: Rebranding Siminvest – Stock and Mutual Fund Investment App
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Jakarta, Indonesia
- Market Region: Asia
- Project Deliverables: Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Mark, Brand Refinement, User Experience
- Industry: Financial
- Keywords: Rebranding Siminvest, Brand Strategy, Financial branding, investment branding, indonesia investment branding, siminvest, branding, rebranding
Chief Brand Strategist: Kwan Harsono
Executive Creative Director: Kwan Harsono
Consumer Insights & Marketing Strategist: Tjiam Fonny Ratna Sundari
Brand Design: Theodore Manthovani