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Rebranding Onda Brand identity and Packaging

Rebranding Onda Brand identity and Packaging

Bedrock Asia – Rebranding Onda Indonesia

To help Onda Mega Industries with its rebranding project, the company appointed bedrock asia, a brand consulting firm to transform its brand . During the process, bedrock asia was tasked with undertaking extensive internal and external brand analysis and brand strategy formulation to help Onda better understand its vision, core values, promise, strengths and weaknesses, brand proposition, customer segmentations strategy, developing product naming portfolio, developing the marketing model, and redesigning Onda brand identity and aligning its retail and packaging.

CREDIT

  • Design Agency: Bedrock Asia
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Rebranding Onda Brand identity and Packaging
  • Brand / Project Name: Rebranding Onda Indonesia
  • External Design Credits: Client: PT. Onda Mega Industries @onda.indonesia
  • Project Type: Consumer Brand Rejuvenation, Corporate Brand Rejuvenation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture, Corporate Brand Naming, Corporate Brand Strategy, Corporate Tone of Voice, Corporate Service Brand Architecture, Corporate Service Naming
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design, Corporate Branding, Corporate Brand Identity
  • Location: Indonesia
  • Market Country: Indonesia
  • Market Region: Asia
  • Product Category: Household
  • Consumer Packaging Format: Blister-Pack, Box
  • Consumer Substrate / Material: Metal, Plastic, Pulp Board, Pulp Carton
  • Extra: Brand Consulting Firm: bedrock asia @bedrockasia
    Strategy : Kwan Harsono @brandingconsultant
    Chief Brand Consultant: Kwan Harsono @brandingconsultant
    Brand & Design Consultant: Theo Manthovani
    Photogrpahy: bedrock asia @bedrockasia

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