ARMA is the territory of a former gas plant. The purpose of rebranding is to change the image of the business quarter and attract a young audience. The identity was based on the idea of frame structures as a symbol of a former plant. The main difference between ARMA and other similar redevelopment projects is gas holders, which became the leading feature of the identity, and the “transparency” of frame structures, which can be filled with any content.
CREDIT
- Agency/Creative: Xenia Ivanova
- Article Title: Rebranding of the Territory of a Former Gas Plant
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Identity System, Rebranding, Research
- Industry: Public Utility
- Keywords: territory branding, identity, rebranding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
