CIGA was responsible for the development of the new institutional identity for Secarias Parish, a project aimed at strengthening the connection between the territory, the local community, and its growing tourism potential. The objective was to create a modern, coherent visual language capable of representing the character of the parish while supporting its communication and promotion efforts.
The project began with the design of a new logo and the creation of a complete corporate identity system. This visual framework was developed to ensure consistency across all communication materials and institutional applications, including official stationery and other graphic supports used by the parish. The new identity was designed to be clear, recognizable, and adaptable, reflecting both the cultural heritage and the natural landscape that define Secarias.
As part of the communication strategy, a set of promotional leaflets was also developed to showcase some of the most emblematic locations of the parish. These materials highlight key tourist points of interest, as well as the network of walking routes and pedestrian circuits that allow visitors to discover the area in a more immersive way. To support this experience, an illustrated map of the territory was created, offering a clear and engaging visual guide that encourages exploration and helps visitors better understand the geography and attractions of the parish.
The project also included the design and development of a new website for Secarias Parish. The platform was conceived with a strong focus on usability and accessibility, providing a simple and intuitive navigation experience oriented toward visitors and tourists interested in discovering the region. The website integrates an illustrated interactive map that allows users to explore the territory digitally, as well as dedicated sections with information about local accommodation and restaurants, helping visitors plan their stay more easily.
In addition to its tourism-oriented features, the website also introduces improved ways of presenting news, announcements, and institutional information aimed at residents and the wider community. This ensures that the platform serves both as a promotional tool for visitors and as an effective communication channel for the parish itself.
The result is a contemporary and cohesive visual and digital presence that reinforces the identity of Secarias while positioning the parish as an attractive destination for visitors seeking nature, culture, and authentic local experiences.










CREDIT
- Agency/Creative: CIGA
- Article Title: Rebranding of the Parish of Secarias by CIGA
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Santo Tirso
- Market Region: Global
- Project Deliverables: Brand Redesign, Graphic Design, Illustration, Web Design
- Industry: Public Utility
- Keywords: parish, government, nature, tourism, promotional
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Credits:
Web & Graphic Developer: Rodrigo Oliveira









