The brand is able to tell about love for their work and about the feelings of each of us. Business challenge: at the moment, customers are looking for quality brands and services. They want to be in a beautiful room even in the mass market, to communicate with pleasant people. They are as important as the process of choosing colors itself – many get aesthetic and moral satisfaction from it.
Therefore, the task was to build up from competitors in the mass market segment, to create a unique image that reflects the brand’s philosophy. Show your love for flowers and customers through service and approach.
Analysis: The key to the customer’s heart lies through service and attention to detail. During the research, we realized that our strong point is service. Its quality is determined by the company’s love for the client and for the colors. And clients also want to show love for their loved ones – friends, colleagues, partners, relatives and families. Therefore, the concept is based on the slogan “Flowers with love (for clients / for service / for relatives / for family / for your business, etc.).
Visual communication: emotion and simplicity became the main message. A heart pierced by Cupid’s arrow means a declaration of love, a state of love. And to make the arrow more friendly and less sharp, the tip became a flower, hinting at a niche, and the stem a smile. Visual communication is based on ovals taken from the logo, which in various combinations resemble flowers and give flexibility in use. The graphics easily fit on any media and add brand awareness.
- Agency/Creative: Trava brand agency
- Article Title: Rebranding of the Existing Network of Flower Shops “Amur”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Rebranding
- Industry: Retail
- Keywords: Amour - flowers with love!