Nera has emerged as a pioneering furnishing platform in Armenia, linking local spaces and the world of international furniture design. By exclusively representing iconic brands such as Herman Miller, Vitra, Knoll, HAY, and other global leaders, Nera introduced a new design language to the Armenian market — one defined by craftsmanship, innovation, and timeless style. This quickly positioned the company as an irreplaceable presence in the country’s designer furniture retailers, shaping expectations and raising the overall standard for what quality furnishing can be.

With such prestigious partners shaping its portfolio, the expectations for Nera Project’s rebrand were naturally high. The new identity needed the confidence to stand beside legendary brands while remaining adaptable enough to express the retailer’s multifunctional nature. It had to feel modern, relevant, and subtly playful, capturing the ease and clarity Nera brings to every client experience.

Butterfly Hunters stepped in to guide the brand transformation, shifting Nera’s image from a dark, distant, luxury-oriented, and somewhat outdated brand passport to one that feels brighter, smarter, more approachable, and distinctly contemporary. Influenced by mid-century modern design style, the refreshed identity balances sophistication with simplicity, offering a visual system that communicates playfulness and flexibility without losing authority. The result is a brand that is more visible, more trusted, and more deeply appreciated by the design community and customers alike.