newsletter

Rebranding KettleHouse Brewing

Rebranding KettleHouse Brewing

CODO Design – KettleHouse Brewing

At 23 years old, KettleHouse Brewing is one of Montana’s most beloved craft breweries. And perhaps most remarkably, they’ve handled all of their branding and design work in house since day one. On one hand, this is amazing. On another, it created daily annoyances and inconsistencies across their portfolio. This led KettleHouse to reach out to discuss a rebrand that would stay true to their original look while setting them up for wider distribution.After flying out to Missoula for a few days of field work, we ultimately helped their team through a brand audit and strategy process en route to updating their identity, packaging (spanning dozens of SKUs), website and brand launch plan.

CREDIT

  • Design Agency: CODO Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Rebranding KettleHouse Brewing
  • Brand / Project Name: KettleHouse Brewing
  • External Design Credits:  Packaging comps by Outshinery / https://www.outshinery.com/
  • Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can, Case, Tray
  • Consumer Substrate / Material: Metal, Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0