Rebranding for Vechro Paints

2yolk – Vechro

Vechro needed to put forward its green philosophy. This would ensure that it covered an open position on the Greek market: that of a modern, responsible, forward-thinking Greek paint manufacturer that respects the environment and satisfies consumers’ need for products that will ensure a safer future. The brand’s new identity had to offset its leadership in sales and the high quality of its products, while teaching consumers to trust the ecological products οf the industry, which are as efficient as conventional products. We wanted Vechro’s new identity to be both powerful and earthy. The new logo echoes the current eco-pop trend and reintroduces the company to consumers as an ecological commodity brand, rather than a representative of heavy industry. Vechro’s flower-paintbrush is a symbol of creativity and transformation, refreshing both our homes and our moods.