Spectrium is a digital indoor agency. Professional team are transforming the market with future technologies. They needed a new strategy and brand platform for proper self-expression and evolution.

In the frames of rebranding, we combined a strategic approach and a sharp visual solution. Spectrium is doing something on the verge of science fiction and magic. Own software, integration with the Liqvid SSP platform (Supply / Sell Side platform), integration with the Evotor data provider. Productiveness, lightness, efficiency and adaptation to the customer’s tasks are the ideology of the company.

Market positioning of the brand is a technological indoor agency for effective access to the business audience. The essence of the brand in a nutshell is indoor for business.

The advertising market is always about creative, provocative, wow-effect. Therefore, the visual system should support an ambitious brand that establishes a new segment in his market. The unexpected and hypnotic effect of the digital splash became the basis of the company’s corporate identity. It sticks in a memory once and for all!

The vibrant yet complex color scheme helps convey the energy of the creative industry. The typeface solution shows the company’s digital background. Style meets content — a new wave of advertising professionals.