Ciudad de Mascotas.com has been on the market for 7 years. It is an e-commerce specialized in pet products. In 2019, as a result of a change in their e-commerce platform, they wanted to change their image. They wanted to continue transforming to conquer new consumers. Young people who prefer to buy through Internet. In the past years in the Colombian market new companies specialized on Pet products arrived. Most of them has a classical look.
They wanted to have a new look, aiming for new consumers. We were inspired over modern urban society, typography, fun illustrations and bold colors. We wanted to stand out over competitors with a bold and unique look.
The logo was created mixing different weights to represents the movement of a city. Through the weights of the composition, the logo visually resembles the silhouette of a city. We also used paper textures and a poster look type over communications.
Since the name of the company is very long, we create a small version of the logo / monogram. They use this kanid of logo in small places. We also developed new version of the Cat and Dog. Before they appeared apart from the logo, but in this new logo, we incorporated with the “M” in the negative space. Also we kept some “windows” remembering is a city of pets. The illustrations in full colour were used across all communications.
Also for the launch campaign we developed a campaign we named “Jungle City” cause we were inspired on all caos, traffic, lights, different kind of peopla and also different kind of pets appear every day over a city. For this campaign we did an expectation communication, we create new characters of the brand, and we gave personality to each one of them. We also print some posters on serigraphy and did a campaign to give them to actual clients over Colombia. It was a great gift and opportunity to take the new brand to costumers.
We didnt had the chance to design the app nor website, but we are looking forward to have this new projects with them.
The launch was on Novemer 15th 2019.
- Agency/Creative: scd
- Article Title: Rebranding for Pet Ecommerce Brand Ciudad de Mascotas
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Redesign, Brand Strategy, Rebranding, Research
- Industry: Retail
- Keywords: Rebranding, Logo Design, Branding, Typography Inspired