Jeferson Araujo – Augmented reality developer
Jeph is the biggest AR developer in Brazil and one of the greatest references in the world. He has been helping some of the world’s most innovative brands to develop stronger bonds with their audiences, through immersive experiences of augmented reality. To position Jeph as an attractive partner for the most forward-thinking brands in the world, we created a strong and authentic identity, inspired by maximalism and some anti-design trends, rejecting conventional rules in favor of an experimental and inventive project.

Solution
First of all, Jeph is an artist, and to communicate his style and position him as an innovative and attractive partner for the most forward-thinking brands in the world, we decide to go on an unconventional path. The project is based on rejecting convention and experiment doing what classic design rules tell you not to do like using different kinds of typography together, overlapping images and crowded spaces.

Even though it looks, intentionally, loud and messy, anti-design is still very methodical and requires a certain level of care and precision. The messy aesthetic, combined with internet elements and a versatile sticker family that can be used in various layout compositions, makes the project also fun and modern. The result is a bold and highly unique identity.

Jeph is the biggest Augmented Reality developer in Brazil and one of the greatest references in the world. There are over a billion AR users in the world and the usage of AR technology for marketing is becoming increasingly popular, being considered a significant trend in the marketing industry. Over the next few years, the functionalities of AR will only increase and its market size is projected to achieve USD 97.76 billion in 2028.