Jazak Group needed to bring its brand in line with its business strategy. As the company was starting a new chapter of its development, I was engaged to develop a new brand for Jazak Group.

Client: Since 2010 Jazak Builders and Constructions LLP has responded to the growing demand for quality construction across the Malabar region. Jazak has been successful in this, with technical excellence, innovative designs, quality and on-time delivery.

In 2017, Jazak stepped into hardware and painted retail sales in Kadalundi, and it could mark as one of the best retails shops in Kozhikode. This is another golden feather on Jazak’s hat. Now it plans to spread its wings to its neighbourhood Panchayaths with its goodwill, which will be the beginning of its chain services.

Target Audience: Making a solid position in Kozhikode market, as far as retail hardware business and construction. Research: According to requirements. I decided to start rebranding with a basic scope of applications in the construction area. it is necessary to create a powerful, modern and geometrical logo to depict what the company does Colour: Specially used corporate blue colour throughout the identity representing the brand’s key characteristics: professionalism and responsibility.

A company’s brand and identity are crucial to the success of its business. A great logo will represent the company, convey important messages along with being up to date with modern design trends. The logo should emphasise the company’s strengths, and reflect its core business values.