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Rebranding and Repositioning of US Brewery

Rebranding and Repositioning of US Brewery

CODO Design – Atlanta Brewing Company

“Atlanta Brewing (formerly, Red Brick Brewing) is a 25 year old brewery that was looking to breathe new life into its brand. Like many older breweries, they’ve spent the better part of the last decade getting squeezed from both ends of the market; new breweries were stealing away off premise sales and general excitement while Big Beer was driving down prices through its vast distribution network. We worked with the Atlanta Brewing team to rebrand and reposition the brewery to tell the compelling story of Georgia’s oldest brewery—weathering recessions, the craft beer explosion, and a rapidly changing cityscape itself. This played out over an updated brand identity, package design system, environmental design, merch and a responsive website.Read a behind the scenes story about this branding process over on our blog: https://cododesign.com/rebranding-red-brick-brewing/ ”

CREDIT

  • Design Agency: CODO Design
  • Article Title: Rebranding and Repositioning of US Brewery
  • Brand / Project Name: Atlanta Brewing Company
  • External Design Credits: CODO Design
  • Production Credits: Packaging comps: Outshinery
  • Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Digital
  • Location: United States America
  • Market Country: United States America
  • Market Region: America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can, Case
  • Consumer Substrate / Material: Metal

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