Rebranding and Packaging for Premium Ice Cream Brand

Rebranding and Packaging for Premium Ice Cream Brand

Asprey Creative – Connoisseur

Connoisseur is a household name as the best-tasting premium take home ice cream in Australia, but on shelf it looked terrible.We took a tired ice-cream brand that lacked visual impact and gave it a complete overhaul using colour and imagery to seduce consumers. We completely modernised brand and pack to better express Connoisseur’s positioning of ‘precious indulgence’. Our clever use of food styling doubling as a brand element dramatically improved taste appeal and shelf standout.The new branding proved irresistible. Consumers were seduced by its simplicity and sophistication. In the first year sales were up by 35%.

CREDIT

  • Design Agency: Asprey Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Rebranding and Packaging for Premium Ice Cream Brand
  • Brand / Project Name: Connoisseur
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Rebranding, Consumer Brand Guidelines
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Frozen Food
  • Consumer Packaging Format: Bucket
  • Consumer Substrate / Material: Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0