Rebranding for the Abarista brand. A Brazilian coffee shop that wanted to make its brand more current for a less traditional coffee shop concept.
The brand changed all of its selling style and target audience, it wanted to explore the store more for young people.
The creative concept was to keep the brand icons but to find a way to make it more modern. That is why colours and typography were the basis of this modification.
CREDIT
- Agency/Creative: Studio Branco
- Article Title: Rebranding ABarista Non Published Concept
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Redesign, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Rebranding
- Industry: Food/Beverage
- Keywords: Coffee Shop
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
