Biris+Goran, a leading Romanian law firm specializing in tax law, has long been recognized for its expertise and reliability in the legal arena. However, in today’s visually-driven world, the importance of a strong brand identity cannot be overstated. Recognizing this, I took on the challenge of revitalizing Biris+Goran’s visual identity to better reflect its values and resonate with modern clients.

In the redesign process, my goal was clear: to create a brand identity that not only encapsulated the firm’s established reputation for reliability and expertise but also conveyed the essential qualities that clients seek in a legal partner—trustworthiness, professionalism, and confidentiality.

The new brand identity for Biris+Goran is a testament to this endeavor. Through a meticulous process of design exploration and refinement, we crafted a visual identity that strikes the perfect balance between tradition and modernity. The firm’s timeless values are represented through classic typography and a sophisticated color palette, while contemporary design elements inject a sense of freshness and relevance.

Central to the redesign is the logo—a symbol of the firm’s commitment to excellence and trust. Clean lines and subtle details communicate professionalism, while the incorporation of iconic elements subtly alludes to the firm’s specialization in tax law.

Beyond the logo, every aspect of Biris+Goran’s visual identity has been carefully considered. From stationery and marketing collateral to digital assets and online presence, consistency is key. By ensuring a cohesive brand experience across all touchpoints, we reinforce the firm’s credibility and leave a lasting impression on clients and stakeholders alike.

Ultimately, the redesigned brand identity for Biris+Goran is more than just a visual makeover—it’s a strategic investment in the firm’s future. By aligning with contemporary design trends and embodying the qualities that clients value most, Biris+Goran is well-positioned to continue its legacy of excellence in the ever-evolving legal landscape.