Rebrand agency, Percept, in Sydney Australia, recently completed this brand identity project for a finance company. This brand positioning and rebrand project helped Metro Finance re-establish themselves as industry leaders. After involving the client in the workshopping and development phases, Percept created a new brand identity that is flexible, bold, authentic and appealing.

Case Study
Rebrand

The Challenge
Metro Finance is an independent, Australian owned commercial asset finance specialist who were looking to rebrand. Established in 2011, they provide financial solutions to commercial businesses by enhancing the broker to business experience.

They wanted Percept to rebrand their image to lead their competitors in today’s market. The rebrand was to capture their dedication to being real people, who provide real support for hardworking Australians.

The Solution
For this rebrand project, Percept worked together with Metro Finance in the form of a rebrand workshop, to ensure their brand positioning was appropriate and effective for today’s competitive market.

The brand positioning established from these authentic foundations, allowed rebrand agency, Percept, to create a flexible, bold, brand identity that embodies their rebrand objectives, which were to be real, approachable and reliable.

You can view the whole case study on Percept Brand Design’s official website.

As a leading brand agency, Percept offer design services including branding workshops, brand strategy, logo design, stationery packages, copywriting, photography, brand design and development, brand communications, advertising, website design and brand management. The list of items a brand identity system can be rolled-out to is infinite and will depend on the unique requirements of each individual business.

When you partner with the Percept creative agency for brand identity design, you can choose which of these services your company would like help with and Percept Brand Design will create a bespoke brand identity package, custom made for your business’ needs and budget.