BREAK DESIGN – Miratorg
The Italian agency BREAK DESIGN has accomplished the work on the restyling of a Miratorg line of chilled dishes. The uniqueness of this line is based on the innovative production and packaging technique, which allows to save the taste, the aroma and beneficial properties of the products, without using preservatives.
The agency was asked to refresh the visual identity, to communicate the naturalness and high quality of the dishes.
The new packaging design successfully communicates the naturalness of the product, with appetite-appealing visuals, and modernity through to the usage of light tones and laconic fonts.
CREDIT
- Agency/Creative: BREAK DESIGN
- Article Title: Rebrand Design for Miratorg Chilled Dishes Line
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Multiple Regions
- Format: Tray
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
