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Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio

Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio

Hawksridge required a shift in brand position. Aimed at a younger audience the previous designs suffered from a somewhat gothic feel. The brief was to create a younger more vibrant feel to the brand and packs. The design mixes the brands herirtage with a more bold, iconic form. Using a simple colour palette for each sku delivers a sharper stand out feel to the brand and product on shelf.

CREDIT

  • Design Agency: Pencil Studio Ltd
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio
  • Brand / Project Name: Hawksridge Cider
  • External Design Credits: Illustration - Alan Levett
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Consumer Branding, Packaging Design, Brand Identity, Branding
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can, Case
  • Consumer Substrate / Material: Metal, Plastic

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