Hawksridge required a shift in brand position. Aimed at a younger audience the previous designs suffered from a somewhat gothic feel. The brief was to create a younger more vibrant feel to the brand and packs. The design mixes the brands herirtage with a more bold, iconic form. Using a simple colour palette for each sku delivers a sharper stand out feel to the brand and product on shelf.
CREDIT
- Agency/Creative: Pencil Studio Ltd
- Article Title: Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Packaging Design, Tone of Voice
- Format: Can, Case
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
