Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio

Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio

Hawksridge required a shift in brand position. Aimed at a younger audience the previous designs suffered from a somewhat gothic feel. The brief was to create a younger more vibrant feel to the brand and packs. The design mixes the brands herirtage with a more bold, iconic form. Using a simple colour palette for each sku delivers a sharper stand out feel to the brand and product on shelf.

CREDIT

  • Agency/Creative: Pencil Studio Ltd
  • Article Title: Rebrand and Reposition of Hawksridge Cider Created by Pencil Studio
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Branding, Packaging Design, Tone of Voice
  • Format: Can, Case
  • Substrate: Metal, Plastic

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