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Rebrand and Packaging Rejuvenation for Coffeeware Supplier

Rebrand and Packaging Rejuvenation for Coffeeware Supplier

Made Somewhere – Ovalware

“Made Somewhere was approached by Ovalware to re-brand their premium coffeeware business. A change was needed that would set Ovalware apart from its competitors and demonstrate the companies scientific precision and quality product offering.

We created a brand with a diagrammatic approach, reflecting Ovalware’s technical innovative structure, paired with minimalism and sophistication. A flexible brand suite was created that drew on characteristics of the coffee realm and structural aesthetics of Ovalware’s products. This brand suite can be seen working in its flexible forms throughout the brands packaging and collateral. Custom illustrations were created to define the brand and showcase its uniqueness and elegant features. These illustrations are paired with beautiful dark hues on Ovalware’s packaging and collateral, creating an elegant and impactful design, which is both aesthetically pleasing and functional.

The result of the Ovalware re-brand was the creation of a trustworthy and superior representation of Ovalware, that was displayed cohesively across all touch points.”

CREDIT

  • Design Agency: Made Somewhere
  • Article Title: Rebrand and Packaging Rejuvenation for Coffeeware Supplier
  • Brand / Project Name: Ovalware – Re-brand and Packaging Re-Design
  • Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
  • Design Deliverables: Consumer Rebranding, Consumer Visual Brand Identity, Consumer Brand Experience
  • Location: Australia
  • Market Country: Multiple Countries
  • Market Region: North America
  • Product Category: Household
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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