Rebeca Gliosci - Pretty Fit - World Brand Design Society

“Makeup + sweat are not exactly friends. But browsing through beauty blogs and channels, I noticed that many women prefer to apply some basic makeup essentials before going to the gym. A little bit of concealer to cover blemishes and dark circles; a skin-evening product with added SPF if they’re exercising outdoors; eyeshadow or pencil to correct sparse eyebrows; mascara to open up the eyes; balm to keep the lips hydrated. Pretty Fit is for them: active women, athletes, sports and fitness enthusiasts. Or anyone who just likes to wear simple, light weight, long lasting makeup on their daily errands.”