Really Good Beer Society Ranged Designed by Derek&Eric

Really Good Beer Society Ranged Designed by Derek&Eric

Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Lovely. So…

Business Challenge
The craft beer category is awash with activist brands, who talk a good game but fail to live up to the hype. Really Good Beer Society breaks the mould by actually doing what it says on the tin – brewing great beers that give back (with a B corp certification to prove it). And with a strategic focus on high end bars and hotels, our design also needed to feel at home in a world of cocktails and canapés. How do you create a brand with both purpose and poise?

Creative Solution
We started by clarifying and crafting the brand personality born from their actions – A joyful optimist. Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution – an endlessly revolving wheel of colour and typography. Through applications that deliver expressiveness through idiosyncratic precision and lively geometry RGBS cuts through the chaotic world of craft beer.