We created an identity concept for the real estate agency in Barcelona. The concept based around the idea of a neighborhood agency.
It is our city – we know it, it’s been our home, we know it’s best secrets and we want to share them all with you. We know how to find what you’re looking for and we want to do it together with you, in a friendly, neighborly atmosphere.
We used a doormat for a logo, as a friendly symbol of hospitality and openness. We chose a serif font with rounded angles, one that you would often see on a classic doormat. For the creative direction for advertising we suggested to use illustrations. It makes the identity original and stand out, and convey that you can trust this company like you can trust your good friend, and neighbor.
CREDIT
- Agency/Creative: MADE design studio
- Article Title: Real Estate Agency Identity
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Research
- Industry: Real Estate
- Keywords: branding, identity, logo design, illustration, graphic design, real estate agency
